Platform

Make it more
than just
reach

The Telco Data platform for greater reach and efficiency — even without IDs

Fewer identifiers mean less reach. At the same time, more and more campaigns are targeting the same IDs — driving up prices and leaving potential untapped. The T Advertising Platform is built on telco data as its foundation and enables ID-less geo-activation: you reach audiences that remain invisible to pure ID-based targeting. This unlocks additional reach and makes your campaigns more efficient because you're no longer forced to compete exclusively in an overcrowded ID marketplace.

27M mobile devices deliver insights no cookie in the world can match

Telco data — such as app usage data — offers exclusive insights into the lives of your target audiences. This makes it possible to identify and reach fashion enthusiasts, sports fans, or EV drivers with precision. We leverage these insights in a privacy-safe way, exclusively on the T Advertising Platform. For smarter audience planning and a genuine competitive edge.

Learn more about Telco Data

PLAN

Granular audience planning

Build audiences based on telco data for precise personas that can be activated quickly within a single workflow. Combine different data sources and enrich them with premium offline data.

ACTIVATE

Direct activation from planning

From planning to activation: high-reach delivery on premium inventory, directly from your planning workflow — no breaks in the process. Make your campaigns ID-independent, efficient, and scalable.

MEASURE

Measurement with a true uplift focus

From activation to measurement: using smart holdout groups, you measure the true effect of your campaign — integrated and cross-channel across all media.

We connect exclusive data for ID-less audience planning and activation

We combine interest and behavioral signals with location and time to build a more granular audience picture: Telco data provides the foundation for deep insights into audience locations and environments. Time of day and day of week add additional context for relevance and timing. Web and app data enable detailed insights into interests and situational behavior.

One data fee for transparent pricing

One fee — everything included. The data fee covers all platform costs, making our pricing fully transparent. Where others charge separate setup, platform, and data fees, we have one single fee that covers the entire booking process — telco data included. Additional data from partners such as Mastercard can be added on demand as an optional add-on.

Plan your campaign now with additional reach

Request a demo

Level Up with our solutions

From Audiences to App Recommendation and Digital Out of Home: Our solutions combine exclusive data, premium inventory and smart activation to drive greater impact for your campaigns

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