Audiences

Make it more
than just
targeting

Maximum reach, minimum waste: Germany’s largest audience data pool

In the competition for real attention, data quality is the deciding factor. For advertisers seeking maximum reach and minimum waste, we provide direct access to best-of-class audience data. Telco-based audiences, such as AppInterest, are driven by actual app usage—a unique offering in the German market that enables you to reach your target groups more effectively than ever before.

Exclusive TV segments allow you to scale your TV campaigns seamlessly into the open web: Based on TV viewing behavior, you can specifically address non-spot viewers and light TV viewers, utilize strategic competitor targeting, or reach fans across more than 50 TV genres. With over 600 precise segments, you can target sociodemographics, interests, and intent—all externally validated by AudienceProject. Reach your target audiences more effectively than ever before.

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Smiling man in a white t-shirt sits on a sofa, holding a TV remote, with a blue cushion beside him.

TV Segments

Drive incremental reach beyond linear TV

TV Segments are powered by exclusive TV usage data, unlocking new possibilities for your video strategy. Target households that haven't seen your linear TV spot yet, or focus on light TV viewers to incrementally boost your reach—with the option to add geographic layers. Additionally, leverage competitor targeting and over 50 TV genre segments for your campaigns. Available on leading DSPs in Germany.

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emetriq Segments

Multi-ID segments: Sociodemographics & intent

Our ID-based segments ensure effective audience targeting. With over 600 standard segments available, you can reach audiences based on everything from classic sociodemographics and interests to purchase intent. Alternatively, work with us to develop custom segments tailored to your specific goals. Partnerships with high-quality data sources—including Telekom, Payback, adality, and Xing—form the foundation for your campaign success.

Woman with short hair, wearing a gray shirt, sits on a couch smiling while looking at her smartphone.

Telco Audiences

Exclusive data for high-impact targeting

App usage is as unique as a fingerprint. Leveraging the usage behavior of over 27 million mobile customers, you can build precise audience clusters for your targeting and steer your campaigns with maximum efficiency—driving greater brand awareness among your target audience.

Tech by T Advertising Solutions: Precision powered by proprietary AI and premium data

A safe haven for your first-party data

Our proprietary technology allows you to combine your first-party data with Germany’s largest data pool—all while remaining 100% privacy-compliant. Re-engage existing customers with pinpoint accuracy or unlock new growth potential through lookalike modeling.

Protect your data with our anonymization engine

With our AI-powered anonymization engine, we transform mobile and customer data into tailored segments based on real-world usage. The result: high-precision targeting that is 100% privacy-compliant.

Multi-ID graph: Maximum precision across every device

As Germany's largest ID graph, we consolidate all relevant ID solutions across every device. This enables high-quality, high-reach targeting with total flexibility—with or without cookies. Our technology recognizes profiles within households, allowing you to address relevant devices across all touchpoints.

Smart pipeline: Powered by premium data, driven by performance

Through direct integrations with major German publishers, we process a wide range of ID types and unify them within our Multi-ID Graph using AI. The resulting segments can be seamlessly activated via MAID, UTIQ, Cookie-ID, or ID5—directly within the DSP of your choice.

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Level Up with our solutions

From Audiences to App Recommendation and Digital Out of Home: Our solutions combine exclusive data, premium inventory and smart activation to drive greater impact for your campaigns.

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