T Advertising Solutions

Make it more
than just an ad

Advertising that hits the mark: Combine precision data with exclusive inventory

Reach your target audience where they actually are with T Advertising Solutions: precise, scalable, and 100% GDPR-compliant. Leverage Display, In-App, CTV, and DOOH with a data depth that is unparalleled in the German market.

We combine real-world TV and mobile network usage data with one of Germany’s largest consented data pools. For you, this means minimal waste, smarter customer journeys, and measurably higher performance for your budget. Gain a decisive competitive edge through exclusive touchpoints like our programmatic DOOH Window Screen Network, or drive app installs with our App Recommendation feature on Android smartphones – ensuring maximum attention, brand safety, and impact for every dollar spent.

Platform

Make it more
than just reach

Maximum reach even without tracking IDs: The T Advertising Platform combines exclusive telco data from 27 million mobile devices with smart geo-activation. Through deep insights into app usage and locations, you can precisely target audiences that often remain invisible in the traditional ID-based market. The integrated workflow enables a seamless transition from granular planning and direct activation to measuring actual campaign uplift. Thanks to a transparent "Single Data Fee," all data and platform costs remain clear and predictable. This allows you to increase your efficiency and secure a decisive competitive advantage.

Discover more

Audiences

Make it more
than just targeting

Target your audience with Germany’s most precise data. Our Multi-ID Graph aggregates profiles into more than 600 combinable segments, giving you total targeting freedom—from sociodemographics and interests to intent, TV viewing habits, and custom segments. We leverage real-world data from TV consumption, app and mobile network usage, and browsing behavior, enriched with hard facts from premium providers. Upon request, we can make your own first-party data instantly actionable—all while adhering to the highest data protection standards.

Discover Audiences

App Recommendation

Make it more
than just a download

Secure a premium presence on Telekom customer devices with App Recommendation. Your app is placed directly within the "Out-of-Box Experience" immediately after smartphone setup—driving installs in an exclusive advertising environment with the highest brand safety standards.

Boost your App

Programmatic DOOH

Make it more
than just a screen

Reach your target audience exactly where they are—with our programmatically bookable Window Screen Network. Using anonymized motion data, you can steer your DOOH campaigns with greater precision than ever before. Combine DOOH, mobile, and web into a true omnichannel strategy—programmatically via your preferred DSP or through direct insertion orders. You decide how you buy.

Reach Urban Audiences