T Advertising Solutions is Live – The New Ecosystem for Digital Advertising

Digital advertising needs to evolve. Complex buying paths, opaque fee structures, and uncertainty around third-party cookies – the Open Web needs a fresh approach. T Advertising Solutions delivers exactly that: an AI-powered advertising ecosystem by Deutsche Telekom – designed for more control, greater transparency, and significantly improved media efficiency. 

The goal is clear: less waste, more impact per euro, and full campaign control for advertisers – all on a platform that brings together privacy, innovation, and performance. 

Efficiency Meets AI – Powered by Deutsche Telekom AG 
Successful campaigns require more than just great creatives. It’s about relevant data, efficient buying processes, and technologies that make impact measurable. T Advertising Solutions combines telco-grade data with generative AI, premium inventory, and a streamlined Prebid architecture. The platform analyzes aggregated telco insights based on anonymized data, delivering precise audience segments, direct access to premium ad environments, and measurable campaign performance. Advertisers gain maximum efficiency and can reinvest those gains directly into campaign impact. 

Privacy-First – Built on Anonymized and Pseudonymized Data 
At T Advertising Solutions, data privacy isn’t a limitation – it’s an innovation driver. The platform leverages highly anonymized telco data in combination with pseudonymized insights from the emetriq data pool – always GDPR-compliant and based on valid user consent. The technical backbone: a Data Clean Room ensuring that all data is processed in an aggregated, encrypted, and non-identifiable manner. 

AI-Powered Advertising Intelligence – Privacy-Compliant and Future-Proof 

• Access to premium inventory across the Open Web, CTV, and Telekom environments 

• Generative AI for audience insights based on anonymized and pseudonymized signals 

• Full transparency across the media supply chain – no hidden fees, no black box 

• Self-service platform for real-time optimization and maximum campaign control 

• A Strong Signal for the Open Web 

With T Advertising Solutions, Deutsche Telekom is making a clear statement: for a more valuable, privacy-secure Open Web and a new era of digital advertising that blends technological innovation with social responsibility. The platform strengthens quality media, simplifies booking processes, and sets new standards in fairness, effectiveness, and data protection. 

Smart advertising is sustainable advertising. Transparent planning drives stronger results. T Advertising Solutions creates an ecosystem that puts advertisers in control – making privacy the driving force behind better performance.