Data Privacy. No Compromisses!

Privacy-first digital marketing – secure, powerful, and fully compliant. 

At T Advertising Solutions, data privacy isn’t an add-on – it’s a fundamental principle. We process data in full compliance with the GDPR, leveraging highly anonymized telco data alongside pseudonymized data from the emetriq data pool. 

The key difference: While anonymized data cannot be linked to individuals, pseudonymized data is subject to stricter protections and is processed solely with valid user consent. Our approach integrates both to ensure maximum security while delivering impactful campaigns. 

At the core of our solution is our Data Clean Room – the technological backbone for responsibly utilizing exclusive telco insights in digital marketing. 

What does this mean in practice? 
Our Data Clean Room enables the privacy-compliant analysis and activation of anonymized telco signals – from TV, web, or CRM interactions – in combination with consent-based, pseudonymized data from the emetriq data pool. All data remains within the secure Telekom infrastructure, processed purely statistically – aggregated, encrypted, and fully anonymized. While audience modeling is based on anonymized data, the actual targeting is powered by pseudonymized data, processed exclusively in compliance with the GDPR and with explicit user consent. Every step in our process is designed to uphold both data sovereignty and campaign performance. 

AI-Powered Audience Building – Smarter Targeting, Greater Precision. 
Our AI-powered Audience Builder enables privacy-safe audience creation. Intelligent algorithms identify relevant behavioral patterns within the Data Clean Room and generate high-performance audience clusters. Even with declining consent rates, advertisers can maintain highly effective audience targeting – without compromising on privacy or campaign effectiveness. 

What does this mean for advertisers? 

• Access to exclusive, anonymized telco insights – secure and scalable. 

• GDPR-compliant targeting. 

• AI-driven audience segmentation – based on anonymized and pseudonymized signals. 

• Full transparency – from data sources to campaign performance. 

•  Increased efficiency without walled gardens or risky data-sharing practices. 

A Paradigm Shift in Digital Marketing. 
Our privacy-first approach is redefining digital advertising – making it highly relevant, highly effective, and fully privacy-compliant. Our infrastructure is built for the future, tackling challenges like declining consent rates, fragmented data silos, and a lack of transparency in the open web. The result: data-driven growth – not despite, but because of strong data privacy practices.